Looking at the fast speed our industry is growing and changing, we’ve decided to start a talk with our clients and partners on the lessons learned on the way and the upcoming future.

The first on the list is our partner company - Adventure Facility Concepts & Management (AFCM). We often joke that if it was on Facebook to decide our relationship with AFCM, it seems it best fits into the “open relationship” status. Why open? AFCM was established in 2013 as a separate entity under the Walltopia family with very distinctive purpose - to excel at operations of adventure centers. They stepped on our most recognized adventure product - the Fun Walls and turned it into a successful franchise model.

Today, though, they are more than this. AFCM now works on adventure facility concepts from A to Z where Fun walls are just one of the attractions - somewhere in between trampolines, soft play, zip lines, rope courses, artificial caving, etc. Learn how AFCM sees their role and what they have to tell us about their active entertainment franchise model. Read below the interview with Tania Kishkin, AFCM Vice CEO, who's been with them since the foundation and has gone through the whole process from a concept to a working model.


WT: What is behind Funtopia Franchising?

 

Tania (AFCM): The power and enthusiasm of several young people who adore challenges and overcome them as it is their second nature. Adventurous, sharp-witted and creative, they are conquering the entertainment market and spreading Funtopia centers all around the globe.

WT: We’re often approached for Funtopia quotes and you’re often approached for Fun Walls quotes. How would you explain the difference between the two?

T: The difference is simple – Fun Walls is the Big Mac on the menu and Funtopia is the McDonald's restaurant. There are many other offers on the menu. Having a Funtopia, you provide your visitors with a mix of adventure attractions where they can climb, jump, slide, crawl, fly, celebrate, have fun with family, friends, colleagues, etc. Fun Walls are the anchor activity but Funtopia's strength is hidden inside the operations, marketing program, events’ packages, tournaments, team buildings, etc. Funtopia has it all to triple the revenue of Fun Walls.

WT: What was your drive to turn Funtopia into a franchise? And what are the benefits that this would bring to clients?

T: Funtopia is a great concept, we know it. There were 2 options – to develop and run in a slow motion our own Funtopia centers or to sell the concept to many other enthusiastic, energetic people who see the benefits. We strive to develop. Franchising is the fast way to become global and, of course, the more challenging, the more compelling it is for us.

The benefits – Funtopia franchisees have 4 times greater chance to succeed compared to non-franchisees who struggle with guesswork for the first several years from the start of the operational business. The tasks to be accomplished are countless and while the non-franchisees spend time deciding what to be done when, where and how – sales drop down. Funtopia provides clear and consecutive structure in steps so that sales start growing right from the Soft Opening.

Funtopia possesses the buying power of equipment and supplies and the shared knowledge of the franchise system both of which make the brand stronger and more attractive for potential franchisees. Moreover, for the period of the agreement, next to the franchisee there is a dedicated young and enthusiastic Business Development Manager with extensive experience and a fine sense for adventure operations. This person, together with other professionals from the team, supports the franchisee with legal advice, business planning, project management, trainings, price policy review, programs & packages, on-site opening assistance, performance coaching, benchmarks & KPIs.

Funtopia has developed a customized POS software which tracks every single minute of operation, sales and results by group of services, promotions, online bookings. It can also send personal messages to your customers. This is a small part of what we provide to franchisees – they also get a website and social media profiles along with a completely developed marketing program with numerous tools and a rich pool of designs and visuals. Of course, all this is accompanied by the Funtopia Operations Manual including all necessary instruments to run the operations from day one.


WT: You have 9 centers on 4 continents to date. Do you already have a recipe for success?

T: Old but gold – the recipe for success is to love what you do. Our team is not just a group of employees – this is a team that possesses the energy, power, know-how and desire to draw the world for the franchisee. Funtopia is on 4 continents because we work hard and we are devoted to what we do. Every successful business requires serious approach, though we are in the entertainment one.

WT: What is the typical profile of a Funtopia owner?

T: The owner is a person with a positive attitude towards young people. Funtopia is in the service sector and its customers are parents with kids and teenagers. The owner must have this inner gut feeling and desire to become the most beloved and preferred place for these target groups. It is not just the concept but also the staff, their appearance, courtesy and politeness that make the place what it is.

The owner has to also be energetic, entrepreneurial, creative and keep an eye on each square centimeter of his Funtopia center. It is not required to have previous experience in the entertainment business – we’ll teach him/her about that but it is highly recommended to possess experience in running a business.

WT: Looking back, what has been your biggest challenge so far?

T: To franchise on 4 continents in 6 different countries is quite an interesting job. Some will understand. Behind these stand different legislations, cultures, approaches, activities, habits, etc. Performance indicators are different and hardly can be compared between countries. The success of a single location is measured throughout the prism of the local culture. The challenges start from the franchise legislations, the design & architectural requirements of the local authorities and do not end with the Grand Opening. We have to be fast-adapting, flexible and open-minded if we want to grow.

WT: Your biggest reward?

T: In terms of business – to be presented on 4 continents is not a small reward, you’ll agree. But what’s more satisfying is that our franchisees open second location less than a year after the first one. It speaks for itself – the brand becomes stronger, people love Funtopia and need more of it, they trust us. This makes everyone happy.

In terms of social responsibility, every day we hear or read comments from parents who are thankful and appreciate the hours their kids spend in Funtopia, because this experience has replaced part of their daily dose of screen entertainment. We want kids to grow happy, energetic and sharp. In Funtopia they can enjoy all adventure activities, participate in different physical challenges, compete and share the joy and fun. This is the FUNbelievable adventure which we took on not too long ago…

WT: Funtopia in one word is….?

T: FUNtastic!

WT: What should we expect from you in the future?

T: Our ambitions are great but we are brave and smart and we’ll achieve them. The proof: you can expect 7 new Funtopia centers to open by the end of 2017.

Thank you for your message!

We wil be in touch shortly.

Prev Next

Walltopia Adventure at SMS Bangkok

Learn how active entertainment becomes a game changer for the retail and leisure industry. Walltopia will be joining the 7th Annual Shopping Malls Summit in Bangkok to share first hand experience on active entertainment trends and the milestones shopping malls go through on their way to becoming destination centers. We’ve seen that well designed experiences bring visitors in, make them...

Read more

Two More Opportunities to Meet Us

Walltopia Adventure will be an official exhibitor at two more trade shows later this month, and our team is excited to meet you! If you are located in Asia, then feel free to set up a meeting with us at CAE Beijing in China. The event will take place at China National Convention Center Beijing on March 18th...

Read more

Funtopia in Tunzafun Xtreme, Australia

There is much to learn in the rapidly growing and fast changing active entertainment industry, and we’ve been talking to some of our clients and partners about what they’ve grasped so far. This week, we interviewed Leo Neophytou, who runs our furthest from home Funtopia center, located at Tunzafun Xtreme in Australia. Find out what Leo has to say about...

Read more

AFCM on Funtopia's success

Looking at the fast speed our industry is growing and changing, we’ve decided to start a talk with our clients and partners on the lessons learned on the way and the upcoming future. The first on the list is our partner company - Adventure Facility Concepts & Management (AFCM). We often joke that if it was on Facebook to decide...

Read more

Walltopia Opens a US Subsidiary for Adventure Products

Walltopia Adventure has officially established a US branch of the company in the United States, and appointed outdoor enthusiast, Ivaylo Sotirov, as CEO. Ivaylo has over 12 years of experience in the Amusement business. He first entered the industry by joining the Santa Cruz Beach Boardwalk as a ride operator. His enthusiasm for adventure didn’t stop there. Ivaylo quickly became involved...

Read more

Walltopia Adventure at MIPIM - Changing the Game in Retailtainment

The world’s biggest property market is taking place in Cannes next month and shopping mall owners, developers and operators will be looking for new and alternative ways to stay ahead of online shopping businesses. And this is where we step in. Experiences are what brings visitors back to shopping malls again and again and it is no mystery why...

Read more

Meet us in India at IAAPI 2017

Walltopia Adventure will be an official exhibitor at the IAAPI Amusement Expo once more. This year, meet us at booth C6 , Hall 5 of the Bombay Exhibition Centre in Mumbai on February 22 - 24 . We are excited to share info about our newest products, as well as show you videos of...

Read more

Join Walltopia Adventure for the ACCT and EEE Conferences in the USA

The annual Conference of the Association of Challenge Course Technology (ACCT) will take place in Savannah, GA and as a member of ACCT, we will surely be there. Join us in the Westin Savannah Harbor Golf Resort & Spa from Feb. 2nd till 4th at booths 607 & 707 . Look for our...

Read more

Workshop: Creating Concepts and Master Plans for Adventure Facility Centers

We are hosting a 2-day workshop at our headquarters in Sofia, Bulgaria, where you can learn about “Creating Concepts and Master Plans for Adventure Facility Centers”. The event will take place from January 25th to 26th and will cover details about the “retailtainment concept”, and our products’specific features. The retailtainment concept is a way for shopping malls to redesign themselves, evolving...

Read more

Walltopia at MIPIM Asia - Nov 29-30 Hong Kong

ACTIVE ENTERTAINMENT: A MAGNET FOR CUSTOMERS MIPIM Asia Summit | Hong Kong | 29-30 Nov | Grand Hyatt Hotel Join us on this year's MIPIM Asia Summit and learn about Walltopia Adventure's retailtainment solutions that will increase the foot traffic to any shopping center or retail area. Come see us at our booth or visit the following events and gain a better...

Read more

Join us at MAPIC 2016

Looking for alternative ways to attract more visitors and generate more traffic to your retail property? Join us at MAPIC 2016 to find out how providing an alternative to the static entertainment experience will cause customers to stay longer, visit more often and receive a unique experience. How can this be achieved? Find out more about why Active Entertainment...

Read more

Meet Walltopia Adventure at IAAPA

Walltopia Adventure will be exhibiting at the annual IAAPA Attractions Expo in Orlando, Florida. The event will take place at the Orange County Convention Center from November 15 - 18.  Visit us at booth 4436 to learn about the Rollglider - the smoothest aerial ride experience of its kind. We will tell you all about...

Read more

Walltopia Adventure at GaLaBau and EAS

Walltopia Adventure will be showing off its products at two more expos this September - GaLaBau and the Euro Attractions Show (EAS) . GaLaBau is the international trade fair for urban green and open spaces, taking place on September 14-17 at the Nuremberg Exhibition Center, Germany. It is yet another great place to show how...

Read more

Meet Us at the AZA and IATP Annual Conferences

Walltopia Adventure will be an exhibitor at the Association of Zoos and Aquariums Annual Conference (AZA) in San Diego, and a sponsor at the International Association of Trampoline Parks Conference (IATP) in Nashville. AZA will be held at the San Diego Convention Center on September 7-11. Meet us us at booth #231 and learn...

Read more

Climbing officially approved for the 2020 Tokyo Olympic Games

A leap forward in the history of our sport - climbing has been officially added to the sport programme for the 2020 Olympic Games in Tokyo as announced by IOC yesterday. Along with baseball/softball, karate, skateboarding and surfing, the five new sports have been approved in a demand and desire to attract a wider youth audience and respond to the...

Read more

Walltopia Converted to a Joint-Stock Company

On June 30, 2016 Walltopia OOD (Ltd) became Walltopia AD (JSC). All of the assets, liabilities, products and brands of the former have been transferred to the latter. The change in the company’s legal status does not require any contract renewals. However, partners and contractors are required to use the new company ID (204143670) and VAT number (BG204143570)...

Read more

New Fun Walls Theme for Teens and Young Adults

Fun Walls has officially launched a brand new design theme - Graffiti Elements. The new contemporary and artsy walls are the first engaging climbing elements on the market to appeal to teens and young adults. Each design can be printed on a variety of static Fun Walls . Interested in the product? Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn more. About...

Read more

Walltopia at the Outdoor Show in Friedrichshafen

Walltopia is exhibiting at the Outdoor Show in Friedrichshafen from July 13th to 16th . Check out our latest products and innovations at booth 505 (Hall B2). We'll get you acquainted with the next big thing in active entertainment - Ninja Course. We are also very excited to show you some of our projects in...

Read more

The First Walltopia Adventure Hub Opens in October 2016

  Indoor adventure is about to get bigger! The next big thing in the amusement industry will be built this October. The first Walltopia Adventure Hub will emerge at Lavina Mall in Kiev, Ukraine as a part of Galaxy Family Entertainment Centre. The attractions within the Hub will offer great fun and exciting challenges for kids and adults...

Read more

Walltopia Adventure at the IAAPA Asian Attractions Expo

Walltopia Adventure is an official exhibitor at the IAAPA Asian Attractions Expo in Shanghai this year. The event will be held from June 14th till June 16th at the Shanghai New International Expo Centre in China. Meet us at booth 2618 , hall N2 and learn about how we have taken obstacle...

Read more

Walltopia Adventure’s Products at the Live Entertainment & Event Expo in Japan

Walltopia’s Japanese sales representatives from Tosho Associate Corporation will be exhibiting at the Live Entertainment & Event Expo in Chiba City, Japan. The event will take place at the Makuhari Messe from July 6th until July 8th. If you would like to learn more about Fun Walls , Ropetopia ...

Read more

We Are Taking Obstacle Courses to the Next Level

Walltopia Adventure has officially released a brand new product - Ninja Course. We are taking training facilities a step further by producing obstacle courses for adventure and fitness areas that not only challenge participants physically, but also engage their natural sense of competitiveness.  Ninja Course is customly designed to improve strength, endurance, coordination, agility and balance. It...

Read more

Walltopia Adventure and Funtopia take part at RECON 2016

Walltopia Adventure and Funtopia Franchising will be exhibiting at RECon 2016. Join us in Las Vegas Convention Center at booth N1257 to find out how by bringing Active Entertainment to your shopping mall, you can attract more visitors and provide alternative experience to the static cinema entertainment. Together Walltopia Adventure and Funtopia Franchise have successful projects on 3 continents...

Read more

Meet us at NSAA

Walltopia Adventure will be a first-time exhibitor at the NSAA National Convention and Tradeshow in Nashville, Tennessee. The event will take place at the Omni Nashville hotel on May 19th and 20th . Check out the year-round leisure activities that we offer to mountain resorts, at booth 514 . We’ll tell you all about the Rollglider...

Read more

Walltopia at Mountain Planet for the First Time

Walltopia will be exhibiting its products at the largest gathering of mountain professionals in the world - Mountain Planet . The 22nd edition of the show will be held from April 13th until April 15th in Grenoble, France. Ski resorts need something that draws tourists in during the warmer months of the year - a solution that serves as...

Read more

Walltopia Adventure and Rocktopia will be exhibiting at DEAL 2016

Dubai Entertainment Amusement and Leisure Show- the largest event for attractions and amusement in the MEA region, will gather once again experts from all around the globe in their search for new and exciting ideas, projects and industry insights. Walltopia Adventure will be a third-time exhibitor and we are very eager to show our latest products and innovations. Join us to find out why the...

Read more

Join Walltopia Adventure at MIPIM

One of the largest events for property professionals - MIPIM Expo will take place in Cannes, France from 15th to 18th March and Walltopia Adventure will be among the exhibiting companies. Join us to find out why our latest adventure innovation - the Rollglider is the new trend in the amusement attraction industry. Save the date...

Read more

Walltopia Adventure at the IAAPI Amusement Expo in Mumbai

Walltopia Adventure will be a first-time exhibitor at the IAAPI Amusement Expo this year. The expo will be held from March 3rd until March 5th at the Bombay Exhibition Center in Mumbai, India. Learn more about our ropes courses, interactive climbing walls, caving systems and brand new ride, the Rollglider, at booth A3, Hall 5. Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to set...

Read more

Meet Walltopia Adventure at the Interface EEE Conference in L.A.

Walltopia Adventure will be an official exhibitor at the Interface Entertainment Experience Evolution Conference in L.A., which will be held on the 24th and 25th of February this year. We want to transform the shopping experience by giving it a healthy dose of adrenaline! Meet us at booth 20 to find out how our interactive climbing walls, ropes courses, caving systems...

Read more

Walltopia Adventure at the ACCT Conference in Lost Pines, USA

  Walltopia Adventure will be a first-time exhibitor at the 26th Annual International ACCT Conference & Exposition. The event will take place from Thursday, January 28th till Saturday, January 30th at the Hyatt Regency Lost Pines Resort & Spa. We will be featuring our brands the Rollglider and Ropetopia at our booths - #602 and #701. Drop us a line at This email address is being protected from spambots. You need JavaScript enabled to view it....

Read more

Walltopia to Exhibit During MAPIC 2015

Walltopia will be exhibiting its diverse active entertainment solutions at MAPIC 2015, stand Riviera 7. A5. We will show how our interactive climbing walls, ropes courses, caving systems, and the new ride - Rollglider, provide an engaging experience for both children and adults. We will also be hosting a special event that will outline how Active Entertainment is becoming a game...

Read more

Meet Walltopia Adventure at the IAAPA Attractions Expo 2015

Walltopia Adventure will be featuring its brands Fun Walls, Rocktopia, Ropetopia and the Rollglider at the IAAPA Attractions Expo in Orlando, Florida. Learn what each product can do for businesses in the amusement industry from the 17th to the 20th of November at booth 4054. A press conference officially announcing the launch of the Rollglider will be held on November 18th...

Read more

Sport Climbing on Its Way to Becoming an Olympic Sport

Sport Climbing is one of the eight sports shortlisted for the Tokyo 2020 Olympic Games!   Representatives of the International Federation of Sport Climbing (IFSC) and the Japanese Mountaineering Association (JMA) met with the Tokyo 2020 Additional Event Programme Panel in early August to show that Sport Climbing perfectly embodies the Olympic Movement and its core values, as well as its...

Read more

Walltopia Adventure Exhibiting at the Euro Attractions Show 2015

Walltopia Adventure will be exhibiting its products at the Euro Attractions Show (EAS) in Gothenburg, Sweden. The expo will be held at the Swedish Exhibition and Congress Centre from the 6th till the 8th of October.   Check out Walltopia Adventure’s brand new amusement ride - the Rollglider, as well as the rest of its brands - Fun Walls, Rocktopia and Ropetopia...

Read more

Walltopia welcomes new minority investors in the company

Walltopia has joined forces with BlackPeak Capital and the China–CEE Fund. BlackPeak Capital, a co-investment growth equity fund focused on investing in high-growth Bulgarian companies with leadership positions on the global and domestic markets, together with the China–CEE Fund, a fund established by China Exim Bank in partnership with other institutional investors from the CEE region, focused on identifying and partnering with dynamic businesses, have acquired a minority...

Read more

Walltopia - the official supplier of FFME for the next 4 years

We are happy to announce that Walltopia and the “Fédération Française de la Montagne et de l'Escalade” just signed a new partnership. We are going to be FFME’s climbing wall official supplier for the next 4 years - a period of major climbing seasons for the French association, full of international events. FFME is the biggest national association in the world and...

Read more

Walltopia - a title sponsor of Australian Lead Climbing Championship

We were glad to be the title sponsor of the Australian Lead Championship that was hosted by our friends and partners from Urban Climb in Brisbane. Live streaming, brand new holds, awesome routes and impressive competitor skills were the ingredients to bring the competition climbing in Australia to the next level. The two-day event hosted climbers from Youth through...

Read more

Walltopia at Asian Attraction Expo in Hong Kong

Come meet us at Hong Kong Convention and Exhibition Centre, booth #1147 and get to know Walltopia Adventure products! Fun Walls, Ropetopia, Rocktopia and Rollglider all offer a great mix of healthy doze of sport, learning activities and tons of fun. Just for the last 3 years we've completed projects in the US, Canada, Malaysia, Russia, Ireland, UK, Bulgaria, UAE. We'll tell...

Read more

Walltopia at CWA Summit 2015

We're excited to be the title sponsor of CWA Summit for the third consequent year! The opening speech by Tommy Caldwell yesterday was quite an inspiration and it was pleasure to meet old friends and make new ones at the reception to follow. Then we reminded ourselves that Boulder has to offer plenty of good bars ;) Come meet us at...

Read more

Walltopia Harmonized System Contest

We're happy to welcome at our headquarters Jeff Pedersen, Chris Sharma, Chris Danielson, Jeffery Bowling, Pierre-Henri Paillasson, Francois Petit, Beat Kammerlander, Jason Kehl, Christoph Bucher to be the jury crew of our Harmonized System Contest. Excited to see what direction this talk will take us and the climbing industry overall!

Read more

Walltopia at RECon 2015

The future of shopping malls is now and it is adventure. Because people will never stop going to malls but their drive is quickly changing towards things you cannot simply purchase online but have to experience. Meet us at RECON 2015 and find out how Walltopia and Adventure Facility Concepts & Management develop adventure facilities that mix a healthy doze of sport...

Read more

Walltopia launches open international design contest

Walltopia is proud to announce the launch of an open international design contest with potential to change the direction of the climbing industry. The Harmonized System has the ambition to revolutionize the climbing industry by offering a mix-and-match modular system of climbing walls (lead, top-rope and boulders). The company’s ultimate goal is to prove that a single system, with a fixed...

Read more

Walltopia at Deal 2015 (Dubai, UAE)

Walltopia will take part in this year’s Entertainment, Amusement and Leasure Show in Dubai, UAE (14- 16 April).

Read more

Walltopia at IDEX 2015 (Abu Dhabi, UAE)

A climbing tower made of weather-resistent panels. This has been Walltopia's first military training facility back in 2005. Since then, we've expanded our portfolio towards variety of climbing and vertical structures and obstacles. To design realistic, safe and cost effective mission focussed training facilities, we partner with military academies, police and fire departments and mountain rescue team. Join us at IDEX 2015 in...

Read more

Walltopia at IAAPA 2014 (Orlando, Florida, USA)

Meet our team at the largest trade show for the global attractions industry - IAAPA Attractions Expo 2014. Experience our newest interactive fun wall "Volcano" and be careful not to get burned ;-); See how artificial caves combine entertainment and education activities; Enjoy a new adrenaline experience in a completely safe environment combining the thrill of free fall and hang gliding; Dates: 18 -...

Read more

dl adv

Walltopia Adventure - Project Guide for amusement centers and FECs

Download
dl adv products

A short overview of Walltopia

Download
dl fw

Fun Walls by Walltopia

Download
dl FW cat

Fun Walls Rides Catalogue

Download
dl rt

Ropetopia Ropes Courses

Download

dl RG

Rollglider - Amusement Attraction Facility of a New Generation

Download

dl vp

Viewpoint Platforms by Walltopia

Download
dl rock

Caving and Theming by Rocktopia

Download
Walltopia Ninja Course

Walltopia Ninja Course

Download
dl mob

Walltopia Mobile Walls

Download
dl belaying

Walltopia Belaying and Timing Solutions by Walltopia

Download
dl flooring

Walltopia Flooring Solutions by Climbmat

Download
Walltopia Product Catalogue

Walltopia Product Catalogue

Download
  • Fun Walls
    Ropetopia
  • Rocktopia
    Rollglider
  • Ninja Course
    On Belay
  • Climbmat logo
    One More Life 
  • logo new funtopia
    Gym Realm
Stay informed:

Get in touch: